Matrade, BAM to host Brand Entrepreneurs Conference

KUALA LUMPUR: The Malaysian External Trade Development Corp (Matrade) will be collaborating with Branding Association of Malaysia (BAM) on the Brand Entrepreneurs Conference 2013 next month.

Source from (Business Times): http://www.btimes.com.my/Current_News/BTIMES/articles/09BEC/Article/
Published: July 10, 2013



The conference, which will see the first collaboration between the two, will focus on the entrepreneurial pursuit of branding rather than the pure technical aspects of it, said BAM president Datuk Eric Choong.

The conference expects up to 750 participants from Malaysia and overseas.

"We are using Matrade's overseas network as well as writing to each country's respective embassy," said Datuk Dzulkifli Mahmud, senior director of exporter development division at Matrade.

"We have invested some RM200,000 in promotional and marketing activities for this upcoming conference," Choong said.

The speakers will include Tan Sri A.K. Nathan, group managing director of Eversendai Corp Bhd, Datuk Nancy Yeah, chief executive officer of STYLO and Mohamed Adam Wee, chief marketing officer of Malayan Banking Bhd.

The conference will be held at the Matrade Exhibition and Convention Centre on August 29.