LOCAL bumiputra-owned Hyper Food Holdings Sdn Bhd is looking to expand into the Middle East next year with its halal food business of Chinese delicacies to suit the Muslim community.
Source from (The Malay Mail): http://www.mmail.com.my/story/halal-chinese-delicacies-boom-34526
Published: October 23, 2012
Founded by Wan Saha Farid, the company is gaining traction in the halal industry — especially the much sought after bak kwa or barbequed meat, floss varieties and dim sum.
“We are in talks to expand our market into the Middle East into places like Mecca, the holy city of Medina, Oman and Dubai to cater to the growing demand of Muslim community and tourist,” Wan Saha, who is also the managing director, said in an interview.
HALAL: Barbequed meat sold under the Saha housebrand
Being one of the pioneers who saw the potential to bring these oriental delicacies to the Muslim community, Wan Saha founded Hyper Food Industries back in 2006 to tap into local demand.
Having studied at a Chinese vernacular school in Kuantan, Wan Saha is accustomed to the Chinese community way of life and their food. He also speaks fluently three Chinese dialects of Mandarin, Cantonese and Hokkien.
“I want the Muslim community to be able to enjoy these products with peace of mind, without worrying whether the food was prepared according to the required Muslim standards while maintaining quality.”
He said the ingredients are sourced locally and from Japan.
Almost 90% of its products are distributed to cater to the local demand from hypermarkets, high-end grocers, hotels, hospitals, bakeries including food distributors, he added.
To date, Hyper Food offers over 200 products of ready to eat and frozen smoked meat and meat flosses including other finger food — where half of its production are channelled to the original equipment manufacturer segment.
The rest are produced under its housebrands of Hyper, Salai Kings, Smoked House and Saha.
Buoyed by demand, the company is expecting to increase its annual revenue from RM6 million last year, to between RM8 million and RM10 million by this year, he said optimistically.
The firm also exports its products to Singapore and Brunei, Wan Saha said. The company has allocated RM10 million to build its fourth plant in the country for expansion plans.
The dim sum varieties are produced at the Kajang plant, while the smoked meat and floss products are manufactured at two other plants in Sungai Buloh, he added.
The ready to eat halal barbequed smoked meat comes in five different flavours from chicken, beef, mutton, duck, fish, buffalo to camel.
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