Coolblog Targets 400 Outlets By 2014

KUALA LUMPUR, Oct 29 (Bernama) -- Coolblog Dessert Sdn Bhd, the first "ice blended" and "bubble tea" company to get the Department of Islamic Development Malaysia (Jakim) halal certification, targets to open 400 outlets nationwide by 2014.

Source from (Bernama): http://www.bernama.com/bernama/v6/newsbusiness.php?id=705402
Published: October 31, 2012

As of October 2012, the company producing the "Coolblog" beverage has opened 230 outlets, and will have 250 by year-end, said Business Operations Manager Muhammad Daniel Koh.

"We have a presence in almost all the main towns, so we are now moving into smaller towns like Simpang Renggam and Pekan Nanas," he told Bernama after introducing Coolblog ambassador Heliza Helmi here Monday.

Muhammad Daniel said Coolblog will not be limited to just shopping centres.

"The locations chosen by the licensee will be reviewed for at least a week, areas near banks, supermarkets and colleges will also be considered," he said.

The Johor-based company is confident it can achieve its target on the back of high demand since it began operations three years ago. It has two warehouses in Johor Baharu employing some 250 workers, excluding those manning the kiosks.

"We are confident of the Coolblog brand as it is certifed halal, we send product samples to the lab every three months for tests on the ingredients' safety, and the prices, from RM1.80 a cup, are reasonable," Muhammad Daniel said, adding each Coolblog outlet can sell 300 to 500 cups a day.

A potential Coolblog licensee needs a start-up capital of about RM120,000 covering kiosk rental, management, trained workers, equipment, ingredients, licence and training, he said.

Coolblog won the "Best Booth" award at the 2012 Halal Festival held at the Putra World Trade Centre, and the Golden Bull Award 2012 as one of the "100 Outstanding SMEs."

-- BERNAMA