Naza Tutti Frutti eyes Africa and Middle East

KUALA LUMPUR: Naza Tutti Frutti (Malaysia) Sdn Bhd, the master franchise holder of Tutti Frutti Frozen Yogurt from the US, is optimistic that its premium yoghurt will capture consumers' taste in Southeast Asia, Africa and the Middle East.

Source From (Business Times): http://www.btimes.com.my/Current_News/BTIMES/articles/Tutifuti/Article/
Published: on 18 Jun 2012

Managing director Izham Hakimi Hamdi said the company is embarking on an aggressive plan to introduce Tutti Frutti stores in these regions.

"The expansion will be carried out via our sub-franchising programme," he said.

Tutti Frutti is known for offering the popular self-serve frozen yogurt from the US, which its outlets have been popping up all over Malaysia.

It offers more than 50 flavours and toppings, although not all are available at each store.

In an interview recently, Izham told Business Times that Tutti Frutti has grown exponentially due to its franchise model.

Tutti Frutti has received a vote of confidence from many franchisees as it is a proven successful venture.

"We hope there will be more investors interested to venture into business under TuttiFrutti brand," he added.

Tutti Frutti Malaysia, which made its debut in Malaysia in October 2009, with the first flagship store in Sunway Pyramid, has expanded to 100 outlets nationwide.

The company, which is also the master licence holder for few Asean countries, has opened three outlets in Singapore and one each in Cambodia and Brunei.

The first Tutti Frutti outlet in Thailand is expected to make its debut this August.

After Thailand, it aims to crack the Qatar market within this year.

Tutti Frutti Malaysia is confident to grow its sales by 20 per cent this year as the network of stores grows in the country.

"We expect a steady growth in sales, at least 20 per cent this year," Izham said.

The company plans to roll out 30 new outlets nationwide by year-end.

"The investment cost for each outlet is between RM500,000 and RM700,000, depending on the concept which the investor wants," he said.

The cost also covers renovation, equipment, training, marketing materials and franchising fees.

Currently, Izham said, Tutti Frutti Malaysia does not impose royalty charges on its franchisees.

"This will only be implemented in 2015 when the brand is well established," he said.

Tutti Frutti Malaysia's achievement was recognised by the principal of Tutti Frutti Frozen Yogurt, WellSpring Inc of the US, where the company was awarded the Fastest Growing Regional Network Award in 2011 and Best Presentation Award.

The company also bagged The Most Promising Entrepreneur of the Year Award at Asia Pacific Entrepreneurship Awards 2011 by Entreprise Asia; The Top 20's SME100 Malaysia's Fast Moving Companies 2011 Award by SME & Entrepreneurship Magazine; as well as the Best Brand in Retail - Frozen Yogurt by The BrandLaureate SMEs Chapter Award 2011.

Tutti Frutti was also recognised with the Most Promising Entrepreneurship Award 2011 at the Asia Pacific Entrepreneurship Awards 2011 Malaysia.