HANNOVER, April 12, (Bernama) -- Though many small and medium sized
companies lack resources and even proper information about overseas
markets, they have an expert agency that can help them enter even
sophisticated foreign markets and offer their range of products and
services tailor-made to local demand.
Source from (Bernama): http://www.bernama.com/bernama/v7/bu/newsbusiness.php?id=941404
Published: April 14, 2013
Kulim Technology Park Corp Sdn Bhd of Kulim has been supporting SMEs to
foray into foreign markets through their participation in highly
sophisticated industrial trade shows such as the Hannover Industrial
Fair, which runs from April 8 to 12.
Annuar Mohd Saffar, vice-president of Kulim Technology Park Corp, is
currently visiting the Hannover show to monitor and guide the
performance of four companies which it has brought to Hannover to
exhibit their products in different halls of the fair.
Kulim Technology Park Corp has regularly been coming to the Hannover Industrial Fair since four years.
In fact, one of the Kulim-backed companies, Supreme, was successful
last year in getting good orders from a Singaporean company after the
two met in Hannover.
"Hopefully, the four companies this year will get equally good
business. Hannover is not just a venue where you get business from
Germany alone; it has an international resonation.
This is an international venue where one get business from anywhere in
the world," Annuar said in an interview with Bernama at the Malaysan
Pavilion at the show.
Making an international comparison with similar parks set up in other
parts of the world, Annuar said Moscow City was developing a technology
park and he was invited to deliver a lecture at the Hannover Industrial
Fair on how Kulim had evolved from its infant stage to its present level
of development.
Subsequently, a Russian delegation visited Kulim end of September last year.
"Indeed, the Russians brought with them technical experts to see and
identify how Kulim functoned. It was part of a learning experience for
them," Annuar said.
Meanwhile, Kulim Technology Park is entering its fourth phase of
development which, as Annuar puts it, means "we are working on the
completion of the land for Kulim".
He said Kulim could successfully recruit two medical device
manufacturing companies, one of which is Panasonic Energy which is
engaged in the solar energy sector.
He attributes the recruitment of the two companies to Kulim's
participation in various solar exhibitions in conjunction with the
Malaysia Investment Development Authority (MIDA).
"Kulim pursues a two-pronged strategy...one is to attract foreign
companies to set up an operation in Kulim and the second part is to
provide support to small Malaysian companies to export by participating
in foreign trade fairs.
"And we are here at Hannover in pursuit of the second part of our
strategy. We have brought here four companies this time," Annuar added.
-- BERNAMA
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