Source from (The Star Online): http://biz.thestar.com.my/news/story.asp?file=/2013/4/2/business/12914689&sec=business
Published: April 02, 2013
Mun: ‘Consumers now are in charge of brands
by accessing and evaluating a product or service
through multiple media and social platforms
The Association of Accredited Advertising Agents Malaysia (4As), the organiser, said in a statement that for the first time this year, gold Putra Brand Award winners from the previous years and this year would be inducted into the “hall of fame” as a tribute to Malaysia’s best-loved and most recognised brands.
“The Putra Brand Awards is a significant event that champions local brands and SMEs (small and medium-sized enterprises) based on a set of measurable deliverables chosen by Malaysian consumers,” said Datuk Johnny Mun, 4As vice-president and the Putra Brand Awards organising chairman.
He added that brands must continually invest in a broad range of marketing communications to make an impression on the minds of consumers. “The rules of engagement have surely changed in the past decade and continue to evolve with media convergence and advancing digital technology,” Mun said. “Consumers now are in charge of brands by accessing and evaluating a product or service through multiple media and social platforms.”
The winners of the Putra Brand Awards, now in its fourth edition, are chosen by 6,000 respondents through a rigorous research methodology. “These respondents from all over the country are different every year – and they choose the top brands based on how they engage and interact with the brands covering relevance and accessibility,” he said.
The Putra Brand Awards ceremony, which is endorsed by the Malaysia External Trade Development Corp (Matrade), would be held on April 26 in Kuala Lumpur.
The 4As plans to organise a roadshow jointly with Matrade to key market centres with this year’s Putra Brand Awards winners.
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