ACCCIM Conference Aims To Boost Business, Trade Networking

KUALA LUMPUR, April 24 (Bernama) -- The 2nd Young Entrepreneurs Conference 2013 aims to strengthen business and trade networking, as well as to enhance networking, said The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM).

Source from (Bernama): http://www.bernama.com/bernama/v7/bu/newsbusiness.php?id=944735
Published: April 25, 2013

Its president, Datuk Lim Kok Cheong, said the conference also aimed to encourage greater participation from young entrepreneurs in ACCIM's activities and programmes.

He said the conference, themed "Create Global Branding Through Youth Innovation", would be held on June 21 at the Riverside Majestic Hotel in Sarawak.

Lim said ACCCIM has invited several entrepreneurs in the country to share their insights in respect of 'branding', as well as their valuable experience and respective success stories of their brands in the international market.

"It will help enhance young entrepreneur's brand awareness, learning how to create corporate brand and creating business value," he said at a media briefing here today.

He said many entrepreneurs misunderstood that branding was just advertising, and creating a brand would need an investment of a large sum of money.

"In fact, this is a misconception. The corporate brand is a symbol of the product, a guarantee for credibility and quality of the product," he said.

The conference will be in Mandarin and complemented by English.

-- BERNAMA